Fractional CMO in Scottsdale
Scottsdale companies compete in a brand-sensitive market where positioning and polish matter. Scott provides executive marketing leadership that ties that brand work to measurable revenue.
Scott Hashisaki has spent more than two decades leading marketing for brands including SAP, Intel, Motorola, Adobe, Salesforce and Meta. He works with leadership teams as a fractional CMO — an embedded executive who owns strategy and accountability, not an outside advisor.
A brand-driven market with high expectations
Scottsdale combines a strong hospitality and luxury presence with a growing base of technology, healthcare and financial-services firms, many around the Scottsdale Airpark business district. Marketing here often looks busy but runs on disconnected vendors and channels. A fractional CMO brings it under one strategy.
Who Scott works with in Scottsdale
- Technology and SaaS companies
- Healthcare, wellness and medical practices
- Hospitality and premium consumer brands
- Financial and professional-services firms
What a fractional CMO does for Scottsdale companies
- Sets the marketing strategy and go-to-market priorities, and owns them at the leadership table
- Builds the revenue architecture that connects spend to pipeline and booked revenue
- Directs agencies, freelancers and in-house staff under one plan, with clear accountability
- Puts budget, KPI and reporting governance in place so leadership can see what is working
How engagements work
Every engagement starts with a diagnostic of your current marketing, then moves into a prioritized plan and ongoing executive leadership. Scope is set to your stage and needs.
Strategy plus execution
Scott is also the founder of Minding Your Media, a Phoenix-based, AI-powered digital marketing agency. When a strategy needs hands-on execution — SEO, paid media or web — Minding Your Media can support it, under the same leadership.
Frequently asked questions
Is Scottsdale within your local service area?
Yes. Scottsdale is part of the Phoenix metro, where Scott is based, so in-person working sessions can be part of the engagement.
How is a fractional CMO different from a Scottsdale marketing agency?
An agency executes specific channels. A fractional CMO sets strategy, chooses priorities and holds every vendor accountable to revenue outcomes. Many companies use both, with the CMO directing the agencies.
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