Fractional CMO in San Francisco
San Francisco startups often need a CMO's judgment before they need a CMO's salary line and search process. Scott provides that leadership remotely, scoped to your stage.
Scott Hashisaki has spent more than two decades leading marketing for brands including SAP, Intel, Motorola, Adobe, Salesforce and Meta. He works with leadership teams as a fractional CMO — an embedded executive who owns strategy and accountability, not an outside advisor.
Built for B2B SaaS and AI companies
San Francisco and the wider Bay Area remain the center of venture-backed SaaS and AI company building. Teams here face long, competitive buying cycles, crowded categories and investor scrutiny on pipeline. A fractional CMO brings go-to-market discipline and revenue accountability without committing to a permanent executive too early.
Who Scott works with in San Francisco
- Venture-backed B2B SaaS companies
- AI and developer-tools startups
- Companies moving from founder-led sales to a repeatable go-to-market
- Scale-ups that need marketing leadership between full-time hires
What a fractional CMO does for San Francisco companies
- Sets the marketing strategy and go-to-market priorities, and owns them at the leadership table
- Builds the revenue architecture that connects spend to pipeline and booked revenue
- Directs agencies, freelancers and in-house staff under one plan, with clear accountability
- Puts budget, KPI and reporting governance in place so leadership can see what is working
How engagements work
Every engagement starts with a diagnostic of your current marketing, then moves into a prioritized plan and ongoing executive leadership. Scope is set to your stage and needs.
Strategy plus execution
Scott is also the founder of Minding Your Media, a Phoenix-based, AI-powered digital marketing agency. When a strategy needs hands-on execution — SEO, paid media or web — Minding Your Media can support it, under the same leadership.
Frequently asked questions
When should a San Francisco startup bring in a fractional CMO?
Common signals: pipeline has stalled, marketing spend is rising without a clear owner, or the board is asking marketing questions no one can answer. A fractional CMO fills that gap quickly.
Do you work only with funded startups?
No. Engagements fit venture-backed, bootstrapped and PE-backed companies alike; what matters is a real growth goal and the need for an executive to own marketing strategy and results.
Other Western US markets
- Fractional CMO in Phoenix, AZ
- Fractional CMO in Scottsdale, AZ
- Fractional CMO in Los Angeles, CA
- Fractional CMO in San Diego, CA
- Fractional CMO in San Jose & Silicon Valley, CA
- Fractional CMO in Seattle, WA
- Fractional CMO in Portland, OR
- Fractional CMO in Denver, CO
- Fractional CMO in Salt Lake City, UT
- Fractional CMO in Las Vegas, NV
- All locations