Fractional CMO in San Jose & Silicon Valley
Silicon Valley companies sell complex technology to sophisticated buyers. Scott brings enterprise go-to-market experience to San Jose and Valley leadership teams as a fractional CMO.
Scott Hashisaki has spent more than two decades leading marketing for brands including SAP, Intel, Motorola, Adobe, Salesforce and Meta. He works with leadership teams as a fractional CMO — an embedded executive who owns strategy and accountability, not an outside advisor.
Enterprise technology at its core
San Jose and the surrounding Valley are home to the headquarters of some of the world's largest enterprise-technology, networking and semiconductor companies, along with a deep bench of B2B startups that sell into them. Winning here takes partner, channel and enterprise go-to-market discipline — the same kind of work Scott led for brands like SAP and Intel.
Who Scott works with in San Jose & Silicon Valley
- Enterprise software and B2B SaaS companies
- Semiconductor and hardware companies
- Partner- and channel-led go-to-market teams
- Growth-stage startups selling into the enterprise
What a fractional CMO does for San Jose & Silicon Valley companies
- Sets the marketing strategy and go-to-market priorities, and owns them at the leadership table
- Builds the revenue architecture that connects spend to pipeline and booked revenue
- Directs agencies, freelancers and in-house staff under one plan, with clear accountability
- Puts budget, KPI and reporting governance in place so leadership can see what is working
How engagements work
Every engagement starts with a diagnostic of your current marketing, then moves into a prioritized plan and ongoing executive leadership. Scope is set to your stage and needs.
Strategy plus execution
Scott is also the founder of Minding Your Media, a Phoenix-based, AI-powered digital marketing agency. When a strategy needs hands-on execution — SEO, paid media or web — Minding Your Media can support it, under the same leadership.
Frequently asked questions
Do you have enterprise technology experience relevant to Silicon Valley?
Yes. Scott has spent more than two decades leading marketing for brands including SAP, Intel, Motorola, Adobe and Salesforce, with a focus on enterprise go-to-market, enablement and adoption.
Can you support a partner or channel go-to-market?
Yes. Partner ecosystem and channel marketing — enablement, co-marketing and adoption programs — are a core part of enterprise go-to-market strategy.
Other Western US markets
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- Fractional CMO in Seattle, WA
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- All locations