Los Angeles, CA

    Fractional CMO in Los Angeles

    Los Angeles companies move fast across crowded markets. Scott provides fractional executive marketing leadership — working remotely with LA leadership teams — to turn that activity into a revenue system.

    Scott Hashisaki has spent more than two decades leading marketing for brands including SAP, Intel, Motorola, Adobe, Salesforce and Meta. He works with leadership teams as a fractional CMO — an embedded executive who owns strategy and accountability, not an outside advisor.

    From Silicon Beach to consumer brands

    Los Angeles spans the Silicon Beach tech corridor on the Westside, a large entertainment and media economy, a strong direct-to-consumer brand scene and an aerospace and engineering base in the South Bay. Each runs on different buying journeys, and each needs marketing leadership that connects brand, demand and revenue.

    Who Scott works with in Los Angeles

    • Tech and SaaS companies on the Westside
    • Media, entertainment and creator-economy businesses
    • Consumer and direct-to-consumer brands
    • B2B and professional-services firms

    What a fractional CMO does for Los Angeles companies

    • Sets the marketing strategy and go-to-market priorities, and owns them at the leadership table
    • Builds the revenue architecture that connects spend to pipeline and booked revenue
    • Directs agencies, freelancers and in-house staff under one plan, with clear accountability
    • Puts budget, KPI and reporting governance in place so leadership can see what is working

    How engagements work

    Every engagement starts with a diagnostic of your current marketing, then moves into a prioritized plan and ongoing executive leadership. Scope is set to your stage and needs.

    Strategy plus execution

    Scott is also the founder of Minding Your Media, a Phoenix-based, AI-powered digital marketing agency. When a strategy needs hands-on execution — SEO, paid media or web — Minding Your Media can support it, under the same leadership.

    Frequently asked questions

    Can you lead marketing for a Los Angeles company from Phoenix?

    Yes. Engagements run remotely with your leadership team and vendors, with a regular operating cadence. Travel for key working sessions can be discussed when it makes sense.

    What does a fractional CMO own in an LA company?

    Strategy, priorities, budget and KPI governance, and accountability for agencies and internal staff — the executive layer that keeps channel work tied to revenue.

    Ready to talk about marketing leadership in Los Angeles?

    Let's discuss your growth challenges and determine if fractional leadership is the right fit.

    Learn more about Scott →