Where Multi-Site Rollups Lose Time
Most portfolio CEOs don't need another agency. They need a marketing operator who can diagnose the demand engine across every business unit in 30 days, fix what's broken, and report cleanly to the sponsor.
I plug in as fractional CMO, align marketing to the value-creation plan, and hold every vendor and channel accountable to the numbers the board cares about — cost per qualified lead, revenue per location, and same-store growth.
30-day diagnostic of lead flow, attribution, spend, and team across all sites
Marketing plan tied directly to the value-creation thesis and integration roadmap
Vendor consolidation and accountability across the location portfolio
Reporting cadence built for sponsor and board visibility
Cost per qualified lead and revenue-per-location discipline
Talent recommendations as the engine matures toward full-time leadership