What Enterprise Technology & SaaS Teams Actually Need
Selling a single product line is a different motion than scaling a multi-product platform across regions. Your marketing has to account for buying committees, partner channels, product-led signals, and customer lifetime value — often across several markets at once.
I build revenue architectures that map every channel, segment, and buyer journey, with positioning that holds up in technical evaluations while still driving qualified pipeline. This is the same work I led at SAP, Intel, Motorola, and Adobe.
Demand architecture engineered around CAC, pipeline coverage, and customer lifetime value
Sales and marketing alignment that turns qualified demand into closed revenue
Multi-market and multi-product marketing systems for scaling platforms
Category positioning, partner enablement, and content built for technical buyers
Vendor governance across content, paid, SEO, and marketing technology
Board-level reporting tied to pipeline contribution and revenue