Pricing & Investment
How Much Does a Fractional CMO Cost?
A transparent breakdown of fractional CMO pricing, engagement models, and how to evaluate ROI for enterprise, technology, and major consumer brands.
Pricing Comparison
Full-Time CMO
$250K–$400K+/yr
- Full-time salary + equity + benefits
- 6-month hiring process
- $400K-$600K total cost
- Full organizational commitment
Fractional CMO
$7K–$15K/mo
- Executive strategic leadership
- Start delivering in week one
- 30-40% the cost of full-time
- Flexible engagement terms
Marketing Consultant
$2K–$5K/mo
- Advisory only — no ownership
- Limited accountability
- Project-based scope
- No team leadership
What's Included
Growth strategy and lead flow architecture design
Vendor ecosystem audit, optimization, and ongoing management
Executive reporting and owner-ready KPI dashboards
Marketing budget architecture and ROI forecasting
Team assessment, hiring guidance, and org design
Weekly leadership meetings and strategic alignment