The Numbers Don't Lie
Real metrics from real engagements. Here's what executive-level growth leadership delivers for enterprise technology, SaaS, consumer, hospitality, and B2B media brands.
Results That Speak for Themselves
Aggregate performance metrics across Fractional CMO engagements with enterprise technology, SaaS, consumer, hospitality, and B2B media organizations.
Average increase in qualified demand across enterprise technology, SaaS, consumer, and hospitality engagements
Total revenue impacted through strategic marketing leadership and execution oversight
Average cost per qualified lead decrease through vendor optimization and channel reallocation
Reduction in campaign and market launch timelines through structured growth architecture
Recovered from vendor audits, budget reallocation, and eliminating underperforming channels
Cross-functional marketing teams, vendor ecosystems, and executive reporting structures managed
How Growth Leadership Transforms Companies
Anonymized case studies showcasing the strategic impact of Fractional CMO leadership.
The Challenge
Bridging the gap between product, marketing, and user adoption for SAP ERP Esperance across North America. Enterprise clients needed GTM positioning, cross-functional enablement, and change management during complex ERP transformations.
Key Results
- GTM strategy & messaging alignment for ERP Esperance launch
- Cross-functional enablement content from C-suite to end-users
- Marketing automation frameworks reducing time-to-value
- Change management playbooks driving enterprise-wide adoption
The Challenge
Product marketing, partner enablement, and demand programs operating in silos across regions. Significant spend with no unified view of pipeline contribution.
Key Results
- Unified messaging architecture across product lines
- Partner and channel enablement program rebuilt end to end
- 3.1x growth in marketing-sourced qualified pipeline
- Executive reporting cadence tied to revenue contribution
The Challenge
Product marketing disconnected from launch execution. Regional teams running competing campaigns with inconsistent positioning across markets.
Key Results
- Global launch framework adopted across regions
- 35% improvement in campaign-attributed revenue
- Consolidated agency roster from 12 to 5 high performers
- Launch timelines shortened by 45%
The Challenge
Strong product, flat acquisition. No lifecycle marketing motion and heavy dependence on paid channels with rising acquisition costs.
Key Results
- Full demand and lifecycle architecture delivered in 90 days
- 2.5x increase in qualified trials and demo requests
- 38% reduction in blended customer acquisition cost
- Attribution model adopted by executive leadership
The Challenge
Multiple acquired product brands with siloed teams, duplicate vendors, and no unified brand or marketing operating model.
Key Results
- Unified brand architecture across 3 acquired product lines
- $680K annual savings from vendor consolidation
- 2.1x increase in cross-sell revenue in 6 months
- Executive-ready marketing attribution dashboard deployed
The Challenge
Brand equity strong, commercial performance opaque. Retail and digital operating separately with no shared measurement of demand or conversion.
Key Results
- Brand-safe demand framework spanning retail and digital
- 4.2x increase in qualified high-intent inquiries
- Content strategy driving 35% of tracked conversions
- Cost per qualified inquiry reduced 38%
The Challenge
Property-level marketing conflicting with global brand standards. No consistent way to connect brand investment to bookings across markets.
Key Results
- Brand-to-demand playbook standardized across properties
- 3.1x growth in direct-booking qualified demand
- Property landing experiences driving 48% of direct inquiries
- Booking consideration cycle shortened from 90 to 52 days
The Challenge
Distributed operators and franchisees marketing independently. Strong national brand with no scalable local execution or measurement model.
Key Results
- Multi-market growth playbook deployed to network operators
- 2.8x increase in qualified attendee and member inquiries
- $1.2M in incremental network revenue within the first quarter
- Thought leadership program establishing category authority
Exclusive Case Study Documents
Detailed engagement documents available for authenticated prospects.
SAP ERP Esperance – GTM, Enablement & Adoption Strategy
In Partnership with Gary Chavez, SAP America, Inc.
A deep dive into GTM positioning, cross-functional enablement, and marketing-led adoption programs for SAP's enterprise ERP platform across North America.
What Leaders Say
Executives and growth leaders on the impact of strategic CMO partnership.
"Scott transformed our entire go-to-market strategy. Within 6 months, we had a revenue architecture that actually scaled with our growth targets."
"Having Scott as our Fractional CMO gave us the executive leadership we needed without the full-time commitment. He brought structure, accountability, and real results."
"Scott's ability to audit our vendor ecosystem and reallocate budget toward high-impact channels saved us over $500K in the first year."
"We were scaling fast but our marketing was fragmented. Scott came in, unified the strategy, and gave our leadership team the clarity we'd been missing."
"Scott doesn't just advise — he leads. He held our vendors accountable, set real KPIs, and connected every initiative to revenue outcomes."
What Industry Leaders Say About Scott
Recommendations from CMOs, CFOs, founders, and executives who have worked directly with Scott.
"I had the opportunity to work with Scott in many capacities, most critically, leveraging his SaaS Marketing & Strategy Consulting skills. As a member of a GTM team with a new concept targeting a new market, I needed to gain early momentum as quickly as possible. Scott was a key factor in successfully doing so. He worked alongside my team while developing and launching marketing strategies for SaaS products aimed at small to midsize businesses. He was instrumental while helping to shape messaging, pricing models, and content ideas to support value positioning and customer growth."
"Scott is an SEO and branding expert who thinks beyond the clicks and pretty pictures. It's always easy to recommend him and his work."
"Scott has been amazing to work with! He anticipates my needs before I do and is always eager to problem solve. He meets my expectations and goals with enthusiasm and professionalism. Highly recommend his services."
"Scott is amazing to work with. His digital marketing knowledge and professionalism is head and shoulders above the crowd. Scott is one of the nicest people I have ever had the pleasure to work with in the digital marketing space."
"Our company has been thoroughly impressed throughout our time working with Scott Hashisaki from Minding Your Media. Scott is very knowledgeable in many disciplines, including Google (SEO, Merchant, Ads), social media, and website development platforms. Scott revamped all of our Google-related activities and consistently provides updates for the progress of his work. I highly recommend Scott and Minding Your Media for anyone seeking the highest level of digital and social projects and support."
"Taking great pride in his work, Scott is truly an expert of his craft. From email marketing to systems integration, online marketing strategies and industry leading technologies, Scott is dependable, innovative and extremely good at what he does. In a time where consultants and fly-by-night internet marketers are popping up everywhere, Scott is a solid pillar of insight and a great sounding board for cutting out the noise while focusing on what's important."
"Scott is easy to work and communicate with. He is deliberate with his marketing skills and implements with great attention to every detail. It really feels great to work with you."
"Scott is an excellent value and brings all his expertise to the point where he found a lot of convenience in low budgeting for my small business. I would recommend Scott to anyone of my LinkedIn connections."
"Scott designed and installed our website. His recommendations and follow through enabled us to build a communication device that is second to none in the industry."
"I worked with Scott on several projects. He hired me as a freelance web developer to aid in some WordPress implementations for his clients. Scott has always displayed excellent project/business management skills. He has a good eye for design and is very detail driven. I would recommend Scott as a valid candidate for any web based project or marketing campaign."