Fractional CMO for
Enterprise Brands
More than two decades leading marketing for SAP, Intel, Motorola, Adobe, Salesforce, Meta and global brands like Montblanc and The Ritz-Carlton. I bring that same executive rigor to your business — without the $400K+ cost of a full-time CMO.
Trusted By Leading Brands
Enterprise experience. Operator speed. Applied to your growth.
25+ Years Building Revenue Engines for Major Brands
Scott Hashisaki is a Fractional CMO and marketing strategy consultant whose work spans enterprise technology, SaaS and digital platforms, global consumer and luxury brands, and B2B media and franchise networks.
Enterprise Technology
Go-to-market strategy, positioning, and adoption programs for organizations like SAP, Intel, Motorola, and Adobe
SaaS & Digital Platforms
Demand architecture, lifecycle marketing, and channel strategy for platforms including Keap, GoDaddy, Shopify, and Salesforce ecosystems
Global Consumer & Luxury
Brand-safe growth programs for premium consumer and hospitality brands such as Montblanc and The Ritz-Carlton
B2B Media & Franchise Networks
Audience, event, and multi-market growth strategy for organizations like Emerald and Keller Williams
Who I Work With
Enterprise technology, SaaS platforms, global consumer and luxury brands, hospitality groups, and B2B media and franchise networks — organizations that need executive marketing leadership without the full-time CMO overhead.
Enterprise Technology
Global technology and semiconductor organizations — SAP, Intel, Motorola, Adobe — needing GTM positioning, cross-functional enablement, and adoption programs tied to revenue.
SaaS & Digital Platforms
Software and platform businesses such as Keap, GoDaddy, and Shopify building repeatable demand systems, lifecycle marketing, and partner channel strategy.
Consumer & Luxury Brands
Premium consumer brands like Montblanc that need growth programs which protect brand equity while producing measurable commercial outcomes.
Hospitality & Experience Brands
Hospitality and experience-led organizations — including The Ritz-Carlton — aligning brand standards with demand generation across properties and markets.
B2B Media, Events & Franchise Networks
Audience and network businesses like Emerald and Keller Williams driving attendee, member, and multi-market growth across distributed operators.
Why Growth-Stage and Enterprise Marketing Stalls
Trusted by Growth-Stage & Enterprise Teams
From Fortune 500 brands to multi-location practices, firms, and service companies — measurable impact across every engagement.
"Scott transformed our entire go-to-market strategy. Within 6 months, we had a revenue architecture that actually scaled with our growth targets."
"Having Scott as our Fractional CMO gave us the executive leadership we needed without the full-time commitment. He brought structure, accountability, and real results."
"Scott's ability to audit our vendor ecosystem and reallocate budget toward high-impact channels saved us over $500K in the first year."
"We were scaling fast but our marketing was fragmented. Scott came in, unified the strategy, and gave our leadership team the clarity we'd been missing."
"Scott doesn't just advise — he leads. He held our vendors accountable, set real KPIs, and connected every initiative to revenue outcomes."
"What sets Scott apart is his ability to operate at the executive level while still understanding the operational details. He rebuilt our entire demand generation engine and cut our CAC by over 30%."
My Role as Your Fractional CMO
I provide executive marketing leadership — not execution. I architect the market, offer, and acquisition strategy for your practice, firm, or service company and hold vendors accountable to revenue outcomes.
I Own
- Go-to-market strategy
- Revenue architecture & roadmap
- Budget planning & allocation
- Vendor selection & evaluation
- Performance oversight & KPIs
- Executive reporting & board prep
Vendors Own
- Campaign execution
- Creative production
- Media buying & management
- Content development
I select vendors who understand your industry and hold them accountable — they handle execution.
How Engagement Works
A structured, phased approach designed for long-term impact. Minimum commitment: 6 months.
Audit & Growth Architecture
30–45 daysDeep-dive audit of your current GTM strategy, funnel performance, vendor ecosystem, and revenue infrastructure. Deliverable: a prioritized growth roadmap.
GTM Execution Oversight
OngoingI direct strategy, manage vendor selection and performance, set KPIs, and ensure every initiative ties to revenue outcomes. Your team and vendors execute — I lead.
Optimization & Scaling
OngoingContinuous performance review, budget reallocation, and strategic iteration. Executive reporting keeps leadership aligned and informed.
The Growth Architecture Playbook
The exact revenue architecture framework used to influence $2B+ in pipeline — adapted from enterprise growth programs for leadership teams.
- Why 73% of growing companies plateau after their first growth curve
- The 4-pillar Growth Architecture Framework
- 40% CAC Reduction strategies with real benchmarks
- 90-day implementation roadmap for immediate results
13-page strategic guide · No fluff · Actionable frameworks
Download the Playbook
Free · No credit card required
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Who I Work With
Designed For
Not Designed For
More Than Two Decades of Proven Leadership
A connected network of 3,400+ marketing professionals, executives, and growth leaders across the technology landscape.
Career & Projects
Fractional CMO Practice
Chief Marketing Officer
- Built market strategy and vendor ecosystems for enterprise technology, SaaS, and global consumer brands
- Drove 3.2x average pipeline growth across engagements
SAP
Senior Marketing Executive
- Led multi-million dollar demand generation programs across North America
- Managed cross-functional teams of 20+ across product marketing, events, and digital
- Architected partner co-marketing programs generating $50M+ in influenced pipeline
ERPVAR.com
Fractional CMO
- Redesigned GTM positioning and revenue architecture for ERP marketplace
- Implemented AI-driven lead scoring reducing CAC by 35%
Innormax (SAP Partner)
Fractional CMO Engagement
- Built full growth infrastructure from zero — strategy, vendors, KPIs, reporting
- Launched 3 new market segments within first 6 months
Key Achievements
Core Competencies
What a Fractional CMO Actually Costs
Pricing models, real market ranges, and how to think about ROI — before you hire.
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