Fractional CMO & Growth Executive
25+ years leading marketing strategy for enterprise brands — including organizations like SAP, Intel, and Motorola — now applied to growth-stage and enterprise brands as a Fractional CMO.
From Enterprise Discipline to Local & Multi-Location Growth
I've spent more than two decades in the marketing trenches — running campaigns, building teams, managing vendor ecosystems, and architecting growth strategies for organizations ranging from single-location practices to global enterprises.
Most companies don't stall because they lack tactics. They stall because they lack executive marketing leadership — someone who owns the strategy, directs the vendors, and holds the entire growth engine accountable to revenue.
That's the gap I fill. As a Fractional CMO, I provide the strategic oversight and operational governance that enterprise, technology, and major consumer brand living operators need — without the $300K+ cost of a full-time executive hire.
AI Certifications & Credentials
Actively completing AI certifications to stay ahead of the technology curve and deliver AI-integrated growth systems to clients.
More Than Two Decades of Proven Leadership
A connected network of 3,400+ marketing professionals, executives, and growth leaders across the technology landscape.
Career & Projects
Fractional CMO Practice
Chief Marketing Officer
- Built market strategy and vendor ecosystems for enterprise technology, SaaS, and global consumer brands
- Drove 3.2x average pipeline growth across engagements
SAP
Senior Marketing Executive
- Led multi-million dollar demand generation programs across North America
- Managed cross-functional teams of 20+ across product marketing, events, and digital
- Architected partner co-marketing programs generating $50M+ in influenced pipeline
ERPVAR.com
Fractional CMO
- Redesigned GTM positioning and revenue architecture for ERP marketplace
- Implemented AI-driven lead scoring reducing CAC by 35%
Innormax (SAP Partner)
Fractional CMO Engagement
- Built full growth infrastructure from zero — strategy, vendors, KPIs, reporting
- Launched 3 new market segments within first 6 months
Key Achievements
Core Competencies
What I Bring to the Table
Enterprise Experience
Marketing leadership at global technology brands including SAP
Revenue Architecture
Designed GTM systems that drive measurable, predictable growth
Vendor Orchestration
Selected, directed, and held accountable dozens of agency partners
Multi-Market Focus
Guided technology, consumer, and network organizations from single-market execution to multi-market scale
The Operating Philosophy
I don't execute campaigns. I don't manage PPC vendors daily. I don't write blog posts or buy media.
I own strategy. I direct vendors. I set KPIs. I report to leadership. I hold everyone — including myself — accountable to revenue outcomes.
This isn't about working less. It's about working where it matters. Strategic leadership creates more value than tactical execution ever could.