Fractional CMO in San Diego
San Diego's technology and life-science companies need marketing leadership that understands complex products and long sales cycles. Scott provides it as a fractional CMO, working remotely with your team.
Scott Hashisaki has spent more than two decades leading marketing for brands including SAP, Intel, Motorola, Adobe, Salesforce and Meta. He works with leadership teams as a fractional CMO — an embedded executive who owns strategy and accountability, not an outside advisor.
Life sciences, wireless, defense tech and more
San Diego is known for one of the country's leading life-science clusters, a long history in wireless and telecommunications technology, a significant defense and government-technology sector and a cross-border economy with Tijuana. These are technical, considered purchases where marketing has to earn trust with expert buyers.
Who Scott works with in San Diego
- Life-science and health-tech companies
- Wireless, hardware and deep-tech companies
- Defense and government-technology suppliers
- B2B and professional-services firms
What a fractional CMO does for San Diego companies
- Sets the marketing strategy and go-to-market priorities, and owns them at the leadership table
- Builds the revenue architecture that connects spend to pipeline and booked revenue
- Directs agencies, freelancers and in-house staff under one plan, with clear accountability
- Puts budget, KPI and reporting governance in place so leadership can see what is working
How engagements work
Every engagement starts with a diagnostic of your current marketing, then moves into a prioritized plan and ongoing executive leadership. Scope is set to your stage and needs.
Strategy plus execution
Scott is also the founder of Minding Your Media, a Phoenix-based, AI-powered digital marketing agency. When a strategy needs hands-on execution — SEO, paid media or web — Minding Your Media can support it, under the same leadership.
Frequently asked questions
Can a fractional CMO handle technical or regulated products?
Yes. More than two decades of enterprise technology marketing — including SAP, Intel and Motorola — is directly relevant to complex products and expert buying committees.
Who benefits most from a fractional CMO in San Diego?
Founders and CEOs who need go-to-market architecture and revenue accountability but are not ready to add a full-time executive to payroll.
Other Western US markets
- Fractional CMO in Phoenix, AZ
- Fractional CMO in Scottsdale, AZ
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- Fractional CMO in San Jose & Silicon Valley, CA
- Fractional CMO in Seattle, WA
- Fractional CMO in Portland, OR
- Fractional CMO in Denver, CO
- Fractional CMO in Salt Lake City, UT
- Fractional CMO in Las Vegas, NV
- All locations