Fractional CMO in Salt Lake City
Utah's 'Silicon Slopes' companies scale quickly. Scott helps Salt Lake City and Wasatch Front leadership teams build the go-to-market engine to match, as a fractional CMO.
Scott Hashisaki has spent more than two decades leading marketing for brands including SAP, Intel, Motorola, Adobe, Salesforce and Meta. He works with leadership teams as a fractional CMO — an embedded executive who owns strategy and accountability, not an outside advisor.
Silicon Slopes and the Wasatch Front
The Salt Lake City area and the corridor south toward Lehi and Provo — often called Silicon Slopes — have produced a strong cluster of SaaS, fintech and direct-sales companies. Fast growth here makes go-to-market discipline, attribution and marketing leadership capacity a common constraint.
Who Scott works with in Salt Lake City
- B2B SaaS companies along the Wasatch Front
- Fintech and financial-services companies
- Direct-to-consumer and direct-sales brands
- Founder-led companies building their first marketing leadership layer
What a fractional CMO does for Salt Lake City companies
- Sets the marketing strategy and go-to-market priorities, and owns them at the leadership table
- Builds the revenue architecture that connects spend to pipeline and booked revenue
- Directs agencies, freelancers and in-house staff under one plan, with clear accountability
- Puts budget, KPI and reporting governance in place so leadership can see what is working
How engagements work
Every engagement starts with a diagnostic of your current marketing, then moves into a prioritized plan and ongoing executive leadership. Scope is set to your stage and needs.
Strategy plus execution
Scott is also the founder of Minding Your Media, a Phoenix-based, AI-powered digital marketing agency. When a strategy needs hands-on execution — SEO, paid media or web — Minding Your Media can support it, under the same leadership.
Frequently asked questions
Do you work with companies in Lehi and Provo as well?
Yes. Engagements are remote-first and cover the full Wasatch Front.
What if we already have a marketing team?
That is common. A fractional CMO leads and develops the existing team, sets priorities and governance, and directs any agencies — rather than replacing your people.
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- All locations