Fractional CMO in Portland
Portland companies build distinctive brands. Scott helps their leadership teams connect that brand to a predictable revenue engine as a fractional CMO.
Scott Hashisaki has spent more than two decades leading marketing for brands including SAP, Intel, Motorola, Adobe, Salesforce and Meta. He works with leadership teams as a fractional CMO — an embedded executive who owns strategy and accountability, not an outside advisor.
Silicon Forest and iconic consumer brands
The Portland region pairs the 'Silicon Forest' technology corridor — where semiconductor manufacturing has a long history in Washington County — with a globally known athletic, outdoor and apparel cluster and a strong independent consumer-brand scene. Both need marketing that protects the brand while proving revenue impact.
Who Scott works with in Portland
- Technology and semiconductor-ecosystem companies
- Athletic, outdoor and apparel brands
- Consumer and direct-to-consumer companies
- B2B and professional-services firms
What a fractional CMO does for Portland companies
- Sets the marketing strategy and go-to-market priorities, and owns them at the leadership table
- Builds the revenue architecture that connects spend to pipeline and booked revenue
- Directs agencies, freelancers and in-house staff under one plan, with clear accountability
- Puts budget, KPI and reporting governance in place so leadership can see what is working
How engagements work
Every engagement starts with a diagnostic of your current marketing, then moves into a prioritized plan and ongoing executive leadership. Scope is set to your stage and needs.
Strategy plus execution
Scott is also the founder of Minding Your Media, a Phoenix-based, AI-powered digital marketing agency. When a strategy needs hands-on execution — SEO, paid media or web — Minding Your Media can support it, under the same leadership.
Frequently asked questions
Do you work with consumer brands as well as B2B?
Yes. Scott's background spans enterprise technology and global consumer brands, including Montblanc and The Ritz-Carlton.
Is a fractional CMO right for a brand-led company?
It is when the brand is strong but growth is unpredictable. A fractional CMO keeps the brand intact while putting strategy, measurement and vendor accountability around it.
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